Post to Google My Business (Pro & Business) support spintax to automatically generate unique GMB Posts. Spintax is a way to mark up text to generate one or more unique variations of the original.

Basic spintax example

Lets say your original post looks like this:

At Acme Electronics, we offer all kinds of residential and commercial electrical services. Call now to get your free quote.

We can format the post using Spintax, so we have something like this:

{At|Here at} Acme Electronics, we {perform|offer} all {kinds|sorts} of residential and commercial electrical {services|work|assistance}. Call now to {get|receive} {your|a} free {quote|quotation}.

Each of the phrases or words between the {|} tags are randomly chosen in the resulting post. So if we use the text above as GMB post text in the plugin, the plugin will generate a unique variation every time:

At Acme Electronics, we offer all kinds of residential and commercial electrical services. Call now to get your free quotation.

Here at Acme Electronics, we offer all sorts of residential and commercial electrical work. Call now to get a free quote.

At Acme Electronics, we perform all kinds of residential and commercial electrical work. Call now to get your free quotation.

Of course this is just a very basic example, but with some creativity you can use spintax to generate really great and unique posts.

Nesting spintax

Spintax can be nested as well. Nesting means multiple levels of spintax. Here’s an example:

Post to Google My Business is {a great {plugin|addition|tool} for WordPress|useful for {creating|publishing} GMB posts}.

The text that is highlighted in green is the second level and the resulting text could look like this:

Post to Google My Business is useful for publishing GMB posts.

Post to Google My Business is a great plugin for WordPress.

Making words and sentences optional

Another way to make your posts more unique is making words or phrases optional. You can do this by adding an empty variation to the spintax like so:

This spintax {|example} has an optional word

The result will either be spintax has or spintax example has. This is because there is no text before the first | character.

Using variables

Combined with variables, the spintax feature becomes even more powerful. The plugin dynamically replaces certain variables with their corresponding value in the final GMB post.

For example, if you write %site_url% in your post, it will automatically be replaced with the URL of the website.

So lets go back to our earlier example and add some variables to it:

At %site_name%, we offer all kinds of residential and commercial electrical services. {Call now|Visit our website at %site_url%} to get your free quote.

The resulting post may look like:

At Acme Site Name, we offer all kinds of residential and commercial electrical services. Visit our website at http://example.com to get your free quote.

Here’s a list of variables you can use in your GMB post.

Automatic re-post

The best use for the spintax feature is in combination with the automatic re-post feature. This will automatically re-post your Google My Business post on a preset interval. If your post contains spintax, it will be unique every time it is republished.

Conclusion

As you can see the possibilities of this feature are endless. I hope this article helps you understand the basics of spintax. Its best to simply try it out. There are various free websites out there to test your spintax.